Why you shouldn't sleep on Headless Commerce
Headless Commerce is more than just a buzzword floating around the web development industry. In today’s day and age, consumers are buying more products than ever and have high expectations for their shopping experience. In the era of COVID-19, many businesses have shifted their focus on meeting customer’s demands, while trying to build websites that are scalable, cost-effective, and minimizes downtime.
What is Headless Commerce and why does it matter?
As defined by Salesforce - in its simplest form, headless commerce is a separation of the front end and back end of an e-commerce application. This architecture offers brands freedom of expression to build whatever and however they want. Most importantly, it enables brands to enrich the customer experience.
What are the major factors when shifting our focus over to headless commerce?
No longer relying on plug-and-play solutions
One of the core concepts of utilizing headless commerce is the ability to integrate APIs within your website and providing a more hands-on approach when enabling core features on a website. Incorporating various tools into your custom-built commerce website allows flexibility and a chance to create a unique experience that customers can encounter when purchasing their products.
As an example, ReCharge Payments recently introduced their API to the public in helping commerce brands develop unique subscription-based shopping experiences for their consumers, rather than relying on the basic turn-key solution. Developers can harness the power of ReCharge's API in creating custom customer portals (especially those who are looking to create a loyalty rewards system), intricate workflow solutions, and creative subscription-based services. It utilizes RESTful API and event-driven webhooks that allow for complex integration with partners.
Developers can choose their own language/framework
Traditionally, monolith platforms often restrict the experience to developers who wanted to use a particular language/framework but instead are forced to use what was included in the package. With the headless route, developers are no longer tied in with a language/framework that is needed to develop within the traditional setup and instead focus on creating robust applications to ensure that they make the most out of the programming experience.
Less downtime, more time for customer conversions
With monolith platforms, if a section of the website goes down, everything else goes. As a result, businesses can lose revenue the longer their websites experience downtime. With a headless setup, if one of the integrations falls through, it would not impact the others. Using this type of setup allows developers to focus on improving site performance and better productivity levels when helping their customers meet their shopping experience goals.
As e-commerce grows, so does customers demands
We’re no longer confined to the cookie-cutter templates used when developing e-commerce websites. With customers' needs impacting how we create our products, it’s important to address those concerns when developing a friendly user experience on our websites. Hubble Contacts is a great example of utilizing a headless build that allows customers to fill out a questionnaire and contact lens prescription that will get verified by their local eye doctor prior to purchasing a recurring subscription.
So which businesses adopted the headless route?
Mobify released an article on 22 headless commerce websites that showcases well-known brands that went this route. Aside from Walmart, brands like Amazon, Netflix, Spotify, and Coca-Cola have adopted this architecture to meet customers' needs while utilizing microservices to help speed up performance.
What are your thoughts about headless commerce? Sound off below in the comments section and tweet me your thoughts!